Social Media &
HOW TO DESIGN & HOST EFFECTIVE
ONLINE CIVIC ENGAGEMENT
Online tools have the potential to reach new participants and foster involvement on a wide range of issues. As an emerging field, there is still much trial and error, so this course will give you a leg up by examining what’s worked and what’s failed. This interactive course will teach you to create digital engagement campaigns that gather input creatively, enable collaborative online interactions, and sustain participation over time. You'll also learn how to use social media for participant recruitment, and how to integrate mobile communication into your participation strategy. Bring your computer as you’ll have an opportunity to experience both sides of online participation.
Nov 21 & 22, 2019 | EDMONTON
Participants completing this two-day course will learn to:
Define objectives for their online engagement efforts.
Begin to design an online strategy to engage people at all depths of involvement and at various stages of the project.
Use simple online tools to “listen” to what people are saying online about a project’s key issues and people.
Begin to write content appropriate for social media public participation projects and understand the importance of two-way communication in this medium.
Identify participation barriers for digital environments and explore mitigation approaches.
Recognize the value and capacity of online advertising.
Design a simple measurement and evaluation plan for online engagement efforts.
This is a two-day course with Susanna Haas-Lyon, a public engagement specialist with over 15-years of international project experience including bridging on-line and face-to-face engagement methods.
Susanna is a regular instructor at Simon Fraser University’s Dialogue and Civic Engagement program and a judge for IAP2 Canada’s Core Value Awards recognizing innovative pubic engagement practice and research.
Public Engagement for Decision-Makers
Emerge Solutions has partnered with International Association of Public Participation (IAP2) licensed trainer, Amanda Mitchell to offer the IAP2 Public Engagement for Decision-makers course in Edmonton on Friday, April 17, 2020. IAP2 is recognized is the professional association for public engagement practitioners. Its mission is to provide tools, skills and training opportunities to enhance organizations’ understanding and practice of public engagement. The IAP2 Public Engagement for Decision-makers workshop will examine the foundations of public engagement from the decision-maker’s perspective and offer insights on how public engagement supports decision-making.
Fri, Apr 17, 2020 | EDMONTON
The workshop is designed to support elected officials and municipal staff who:
Have a role to play in deciding when and why public engagement will support project decisions.
Are looking for ways to maximize the municipality’s success with public engagement while minimizing risk.
Want to be sure they are getting what they need and want from their public engagement policy.
Want to learn how to avoid common pitfalls of public engagement.
This is a one-day hands-on workshop with IAP2 Licensed Foundations Trainer Amanda Mitchell who brings considerable subject matter expertise in:
Aligning public engagement with decision-making
Developing and implementing public engagement to effectively involve the public in decision-making
Actioning public engagement strategies and plans
Risk assessment and management
Evaluating public engagement
*Workshop participants will receive an IAP2 Certificate and resources to guide implementation of their public engagement policy.
All of our services are customized to meet your needs.